Product Design and Promotional Strategies: Store Visit

 Product

H & M


H&M Group is a family of brands and businesses, making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. We create value for people and society in general by delivering our customer offering and by developing with a focus on sustainable and profitable growth.

1.       How does the company create awareness of its product?

The company creates its awareness by following the strategy given below:

H&M Product Strategy:

The product strategy and cumulate in H&M marketing strategy can be expounded as follows:


H&M is a habiliments retail company. It offers expeditious fashion apparel for men, women and children. H&M offers following apparel brands in sundry countries across the globe:


• H&M: The range includes everything from designer collaborations to everyday fundamentals and yoga wear.


• & Other Stories: Women wear: shoes, bags, appendages, comeliness, yare to wear


• Frugal Monday: Denim, fashion amassments and adjuncts for men and women. The brand is connected with music and pop culture.


• COS: Classics and wardrobe essentials for men, women and children. The brand had designs inspired by art and technology from across the world.


• Monki: On-trend lifestyle amassments for puerile women.


• Weekday: It makes attire for adolescent and style cognizant adolescent adults.

2.       How does the company get consumers to try its product?

H&M conveys all the incipiently made products to the customers by the medium of Newspapers, Magazines, and Websites etc. H&M doesn't have any industries but it works with 800 suppliers and around 2700 engenderment units. H&M keeps transparency by publishing monthly, quarterly, half yearly and annually the financial reports.

3.       How does the company give information about the product to its customer?


 H & M utilises over 700 partner companies in more than 20 countries, relying on a network of external suppliers to manage its buying and production. H&M purchases garments from around 750 suppliers, with 60% of production taking place in Asia and the remainder mainly in Europe.

4.       How does the company retain loyal customers?

Loyal customers will now be rewarded for bringing in old clothes for H&M's garment collecting, choosing climate-smart delivery options, bringing their own bag when shopping, and choosing products made from more sustainable materials

5.       How does the company entice the customer to buy more and use their product frequently?

H&M engage with customers in store and online, as well as in social media and other creative places. Shopping should be easy and relevant regardless of where, when and how customers choose to shop. Therefore, we are integrating our physical stores with our digital channels.

6.       What promotions does the company use to identify more customers?


Promotion Strategy:


H&M developed a multi-channel promotion strategy that subsumes- advertising, sales promotion and internet promotion that helped the brand to be exposed worldwide. Moreover, the company entices customers by building brand awareness by showing low prices on the products while marketing them.

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